I vandalised England.
Just before the England vs Scotland match, we crossed out the most sacred words in English football and rewrote them with a Scottish accent. “It’s coming home” became “It’s coming hame” after a little Saltire spray-paint, creating a national identity crisis.
Nike weren’t thrilled. Twitter was.
The whole thing trended #1 on matchday, annoyed the right people, and gave adidas the last word.
And years later CommanderTomolok sent me a song, inspired by the campaign.
Just before the England vs Scotland match, we crossed out the most sacred words in English football and rewrote them with a Scottish accent. “It’s coming home” became “It’s coming hame” after a little Saltire spray-paint, creating a national identity crisis.
Nike weren’t thrilled. Twitter was.
The whole thing trended #1 on matchday, annoyed the right people, and gave adidas the last word.