In a city full of members’ clubs, this one actually meant something.

Founded in 1862 to help people affected by homelessness, the House of St. Barnabas uses culture to create lasting social impact.

So when we relaunched the brand, we didn’t glamorise the exclusivity - we questioned it. To get in, you didn’t just flash a card. You had to stand for something.

Because this is the club that never joined the club.