Homes are getting smaller and kitchens even smaller. So Kenwood built machines that are small but engineered for escalation. 

One turns an egg into a cult. Another turns flour into a statue in your honour that looks nothing like you. This wasn’t just a product demo - it was a series of escalating kitchen-based prophecies. Proof that even in the smallest spaces, you can still make it big. Very big. Too big, maybe. But that’s someone else’s problem.

Title: The Egg
Agency: M&C Saatchi
Director: Giacomo Boeri
1st Assistant Director: Lisa Valcarenghi
Producer: Dale Chapman, Luigi Dalena & Giulia Gallo
Director of Photography: Emmanuele Zarlenga
Set Design: Monica Vittucci
Voiceover: Sunil Patel

Title: The Flour