Heartburn, you’re a dick.
A petty, nagging, interrupt-my-evening kind of pain. I ignored you. I swore at you. I googled you at 2AM and then ignored you again. But because you didn’t go away. You kept showing up like the world’s most irritating mate - until I listened. And it turns out, you weren’t just being a nuisance. You were trying to save my life.
So this campaign is for you. A thank you to the thing nobody wants. The pain in the arse that might just be a blessing in disguise.
(Still a dick though mate).
Title: Thank you, heartburn
Agency: M&C Saatchi
Director: Tom Tagholm
Producer: Dale Chapman & Debbie Impett
Director of Photography: Luke Scott
Production Designer: Simon Davis
Costume Designer: Gabriela Yiaxis
Editor: Tim Hardy
Sound: Phil Bolland
A petty, nagging, interrupt-my-evening kind of pain. I ignored you. I swore at you. I googled you at 2AM and then ignored you again. But because you didn’t go away. You kept showing up like the world’s most irritating mate - until I listened. And it turns out, you weren’t just being a nuisance. You were trying to save my life.
So this campaign is for you. A thank you to the thing nobody wants. The pain in the arse that might just be a blessing in disguise.
(Still a dick though mate).
Agency: M&C Saatchi
Director: Tom Tagholm
Producer: Dale Chapman & Debbie Impett
Director of Photography: Luke Scott
Production Designer: Simon Davis
Costume Designer: Gabriela Yiaxis
Editor: Tim Hardy
Sound: Phil Bolland